![]() ![]() To ensure we were always showcasing the latest shoe styles, we updated our Display and YouTube ads quarterly with fresh content. ![]() We used these same audiences to create unique YouTube ads to show potential customers, which created an additional pathway for conversions. We created Display campaigns and used our remarketing audiences to show ads to consumers who had browsed the Hey Dude Shoes website, but hadn’t made a purchase. Once our paid search ads started generating traffic, we were able to construct audiences to remarket to. This helped us increase efficiency in our branded campaigns segmenting them separately let us set lower bids on those products which decreased overall cost. Next, we segmented our shopping campaigns into Branded and Non-Branded, meaning we separated consumers specifically searching for “Hey Dude Shoes” from generic queries for similar lifestyle comfort shoes in their category. Since Hey Dude has a large product inventory, FeedLogic made the most sense so that our team could constantly monitor the feed to make sure everything is running smoothly-product disapprovals are common and can be hard to catch our team has processes in place to fix issues in a timely manner. This allowed us to clean up Hey Dude’s product feed and optimize the feed to perform better on Google Shopping. With our account goals established, our paid search team got Hey Dude Shoes on our in-house data feed service, FeedLogic. The company had already been seeing a 4.5x return on their paid search campaigns on their own, so our initial goal was to achieve at least a 4x account-wide return for Hey Dude Shoes. Hey Dude decided to turn to an experienced agency to harness the performance data. This tactic appeared to be cheaper on the surface, but wasted ad-spend budget due to insufficient audience targeting. Hey Dude Shoes had been running a fully automated pay-per-click (PPC) campaign prior to working with Logical Position. – Steven Yu, Digital Marketing Manager at Hey Dude Shoes Why’d They Come to LP? Helped us reach our ROAS goals, maintain consistent, clear communication with us on a weekly basis, and are very Various channels of advertising and LP has saved us a lot of time on managing our day-to-day strategy. These slip-on sneakers are comfy and convenient for girls and boys.Īnd this is just the beginning.“Logical Position has done an amazing job in managing our Google Ads! As the Digital Marketing Manager, I manage The overwhelmingly popular Wally & Wendy HEYDUDE styles are now available in youth size shoes as well. Select HEYDUDE Womens Shoes are available in women's size 5 to 11. Once you've tried the Women's HEYDUDE Wendy Shoes we're sure you'll agree with these reviewers that they're "so comfortable and very light weight," that they're "quickly becoming my favorite shoes" and "I absolutely love them - wish they came in more colors!" In response to customer feedback, HEYDUDE has released more colors and prints than ever before! Also, new women's styles are popping up like the Wendy Rise, Misty, Peyton, and Britt. Select HEYDUDE Mens Shoes are available in men's size 7 to 14. You can transition from summer to fall with the chukka boot silhouettes and the lightweight sneaker styles in your HEYDUDE collection. The Men's HEYDUDE Wally Shoes may be your first experience with this brand, but HEYDUDE is dedicated to supporting you every step of the way on your life's journey. The Thad, Paul, and Bradley are some other men's styles making an appearance. Wondering if HEYDUDE can be cleaned? Check out our blog on How to Wash HEYDUDE shoes! HEYDUDE Wally Shoes for Men Made for women, men & kids, HEYDUDE shoes feature a comfy memory foam insole (that can be removed & replaced to extend the life of your shoes.) And their flex and fold technology means they not only work with your gait and feel refreshingly freeing on the foot, but they can also be folded up and tucked into your weekend bag. When shoes are this comfortable, lightweight, stylish, and affordable, they must be HEYDUDE. HEYDUDE is setting a new standard for how you treat your feet, and you'll find yourself wanting to live every day in your HEYDUDE shoes. ![]()
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